Have you ever wondered which voice over would suit your commercial, presentation or explainer video best ?
We know the reason why most ads feature women, but for some reason i assumed that Female voice overs are more effective and convincing than males one …
We have been creating explainer videos for many years, yet we never paused to reflect on which is more effective…
We have pondered on the difference between text and images, we compared the attention grab,comparing the 10% to 65% retention rate …
and yet we never really questioned the voice narration effect … until now …
It seams that studies on voice overs in TV and Radio ads have been already made, i think we can easily extrapolate it to Explainer videos and White board Animations.
Voice over gender influence studies :
Below i will try to describe and explain the findings published in Trends in Social Psychology by John Z. Arlsdale:
The study done on British media showed that men were almost twice more likely to do voice overs than women,
72.1% of men compared to 41% of women in the study. Even though the study also found that Women were twice more likely to do visual advertising than men, 59% of women compared to 27.9% of men.
Credibility wise 87.7% of males were depicted as authoritative compared to 55.7% of women.
Another study by Furnham and Skae -1997 found similar results for the above mentioned observations.
A study by Gilly – 1988 argued that advertising companies hire male voice over artists, because they believe that a male voice is more authoritative and convincing than a female voice.
Indeed, a study by Rosen and Howell- 1987 have found that male voice narrations are perceived more clearly than female ones.
At the end of the day it all depends on the voice, all voices are not created equal, but in general we can expect a 20% to 40% better results when using a male voice-over than when using a female one.
For more data and information on the subject of gender role in advertising, i would recommend the below studies:
List of studies of television advertisements:
Year Author Country Main Study Focus
1972 Dominick and Rausch United States Women’s roles
1974 Courtney and Whipple United States Gender focus
1974 Silverstein and Silverstein United States Gender focus
1975 McArthur and Resko United States Gender roles
1978 O’Donnell and O’Donnell United States Gender roles
1981 Manstead and McCulloch Great Britain Gender roles
1986 Harris and Stobart Great Britain Gender roles
1986 Livingstone and Green Great Britain Gender roles
1987 Rak and McMullen Canada Male and female interactions
We stumbled recently upon many people asking this question, giving a simple answer is not possible without taking in consideration several variables! so please contact us so we can give you a precise quotation for your project > contact us here <, meanwhile read the following post …
How Much does a 1 min to 10 min Explainer Video Cost?
This being said, then you will need to take several factors in consideration:
Video Length: How long the Video should be?
The price follow a linear increase, meaning that buying 2 minutes video costs usually twice the price of 1 min video.
We offer our service at an incredibly low price tag of only 60$ per minute.
Video Quality: How good your Video should be?
The quality of execution have a multiplying factor on the video price, meaning, depending on quality the price of video per minute can increase or stay the same. For example: Changing from basic to average quality multiply the price by 3, changing to top quality multiply the price by 10.
Deadline: How fast do you need the Video?
On average a well crafted video takes us around 7 to 10 days, but sometimes we have clients who are in a hurry, that’s why we have acceleration option, but they cost more, and sometimes much more. For example ready in 5 days option is only slightly more expensive, but ready in 2 or 1 day options can double or even triple the price.
Video Resolution: SD/ HD / FULL HD ?
For internet purposes, an SD will suffice, if you need the video for a presentation think of ordering it in HD, if it’s for a TV spot or big screen, you will need a Full HD. Price wise HD is only $20 more expensive, so it’s not a big factor in the pricing. Full HD, can be around $40 to $80 more expensive, also not a big factor in the pricing.
Voice Narration: Do you need a Voice over the explainer video?
Also not a big factor, Voice narration is priced on the basis of length and accent, meaning, a minute of voice narration + background music+ audio synchronization costs around $20 more, for 2 minutes you double the price, etc…
But, if you require a specific accent, or language, the price would increase slightly usually less than extra $10.
How much would your video Cost?
If you are wondering about the cost, it means you want to have an explainer video made.
Here’s what is essential to know:
The length of the video depends on the quantity of information to explain, the quantity of information can be quantified simply by a simple voice narration.
So here’s the steps needed to estimate the cost of your video:
Create a Scenario: how would you want your information presented?
+ tell a story : Joe is an artist etc …
+ explain a problem : Solar energy have a big problem …
+ other …
Determine the length of the scenario: Read the text you created to have an idea of how much time is needed.
Basic cost: Multiply the number of minutes you got in the previous step by $60.
Quality video: If you are looking for a good quality video, multiply the price by 3 or 4 times, if you are looking for the best quality we can offer, multiply the price by 10.
To make it easy for you, we created a price estimator, which allows you to automatically determine the cost of the video, click on the button below and play with the factors: